For SRO Motorsport, starting in 2018, I have led the design for their gaming-related activities, which extend beyond digital media alone. My work covers a broad range of responsibilities, from esports branding to event design and physical activations at major motorsports events. SRO has been a key player in promoting global sim racing championships, such as the GT World Challenge Esports Series and virtual endurance events like the 24 Hours of Spa, offering both high-end digital experiences and real-world integrations at international races. My contributions ensure that SRO’s esports presence is not only visually compelling but also resonates with the dedicated sim racing community.