Atalanta
Leading creative direction for a professional football club.
I provided creative direction for Atalanta's seasonal campaigns, matchday visual systems, and comprehensive social media content strategy.
The project focused on building fan engagement through coordinated visual campaigns, matchday experiences, and consistent social media presence.
Context
Atalanta is a professional football club with passionate fans and digital presence. Seasonal campaigns and consistent matchday experiences are essential for fan engagement.
The challenge was developing creative direction that could maintain fan engagement across multiple platforms while supporting club objectives and tournament campaigns.
My Role
I worked as Creative Director, guiding visual strategy and content across all club channels:
- Seasonal campaign direction
- Matchday visual system design
- Social media content strategy
- Campaign visual concepts
- Brand guideline development
- Multi-channel campaign execution
Overall creative direction and strategic guidance were handled directly by me.
Campaigns
Seasonal Direction
Seasonal campaigns were created to promote specific competitions, player signings, and key team moments throughout the football calendar.
- Season launch campaigns
- Tournament-specific campaigns
- Player feature campaigns
- Ticket and event promotions
Each campaign maintained Atalanta's brand identity while celebrating unique seasonal moments and objectives.
Matchday System
Game Day Design
Matchday visual systems provided consistent branding and fan engagement for every match, from preview to post-game content.
- Pre-match graphics
- Matchday assets and templates
- In-stadium visual systems
- Live score and update graphics
The matchday system created unified experiences across digital and physical match environments.
Impact
The coordinated creative direction provided consistent, engaging brand experience across all Atalanta's digital and physical touchpoints.
Strategic visual campaigns and matchday systems strengthened fan engagement and community presence throughout the football season.
Closing
Creative direction for Atalanta meant building sustained fan engagement through coordinated seasonal campaigns, consistent matchday experiences, and strategic social media presence.
Project Facts
Project FAQ
What was the challenge of this project?
Building sustained fan engagement for a professional football club through coordinated visual campaigns across multiple platforms, from seasonal activations to real-time matchday experiences and social media presence.
What was Neverblank's role?
We provided creative direction for seasonal campaigns, matchday visual systems, and comprehensive social media content strategy. The role included defining visual direction, designing campaign concepts, and developing systems that could operate at scale across all club touchpoints.
Why is this project relevant for similar brands?
This case demonstrates how creative direction can drive fan engagement and brand consistency in professional sports. The methodology is applicable to any sports organization, club, or entertainment property looking to build coordinated seasonal campaigns and persistent visual identity.
Interested in a similar visual system or creative direction?
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