Ferrari Esports Series
Ferrari enters competitive Esports.
We acted as Creative Lead & Visual Designers, designing and evolving a complete visual ecosystem for a global Ferrari esports championship over three seasons.
From identity to broadcast, from digital to physical events, the project focused on building a system able to scale globally, perform live, and remain coherent over time.
Context
Ferrari launched a global esports championship, requiring the creation of a complete visual ecosystem from scratch.
The project demanded a system capable of supporting competitive racing across digital platforms, live broadcasts and ongoing communication at a global scale.
Our Role
We led the project end-to-end, overseeing the entire visual ecosystem:
- Visual identity
- Broadcast graphics & overlays
- Digital and web design
- Social and campaign assets
- Motion and video direction
- Event-related visual systems
We handled creative direction, system design and execution, coordinating all visual outputs across seasons and platforms.
Season 1 — Foundation
Establishing foundations
The first season focused on establishing a strong and recognizable foundation.
We defined the core visual language and broadcast identity, setting the basis for a scalable system capable of supporting competitive esports at a global level.
Season 2 — Expansion
Scaling complexity
With the system in place, the second season expanded its reach and complexity.
We evolved broadcast graphics, social communication and digital assets, ensuring consistency while managing higher content volume and more complex competitive structures.
Season 3 — Maturity
Refinement & stability
The third season focused on refinement and stability.
The visual ecosystem reached full maturity, supporting live competition, digital communication and physical environments while maintaining clarity, performance and brand coherence.
Impact
The project was renewed for three consecutive seasons, evolving into a stable and recognizable visual ecosystem.
Longevity and consistency became the key indicators of success, demonstrating the system's ability to perform under pressure and adapt over time.
Closing
Designing the Ferrari Esports Series meant building a visual system able to operate at the intersection of performance, competition and brand responsibility, delivering clarity and control across multiple seasons.
Project Facts
Project FAQ
What was the challenge of this project?
Building a visual ecosystem capable of operating globally across competitive esports, live broadcasts, and physical events while maintaining consistency and clarity over multiple seasons. The system had to scale from digital platforms to on-site activations without losing coherence.
What was Neverblank's role?
We acted as Creative Lead & Visual Designers, owning the entire visual ecosystem end-to-end. This included identity definition, broadcast graphics, digital design, social assets, motion direction, and event systems across three consecutive seasons.
Why is this project relevant for similar brands?
This case demonstrates how to build scalable, long-term visual systems for competitive digital initiatives. The methodology applies to any brand launching esports, gaming, or live entertainment properties requiring consistency across multiple platforms and evolving over time.