FIA Motorsport
Designing graphics for international motorsport championships.
I created comprehensive broadcast packages, on-air graphics, and social toolkits for FIA motorsport events and championships.
The project focused on establishing visual consistency across multiple racing series, ensuring immediate recognition and professional presentation.
Context
FIA needed visual systems for broadcasting international motorsport championships. Multiple series, different audiences, professional standards.
The challenge was creating flexible broadcast graphics that could work across different racing series while maintaining brand authority and visual clarity.
My Role
I worked as Graphic & Broadcast Designer, responsible for creating and maintaining broadcast visual systems:
- Broadcast overlays and lower-thirds
- On-air graphics and animations
- Social media assets and campaigns
- Visual identity for racing series
- Timing and scoring graphics
- Digital broadcast materials
All broadcast graphics and social toolkit design were handled directly by me.
Broadcast System
Visual Identity
The broadcast system was designed for live, real-time presentation of motorsport events.
- Dynamic overlay templates
- Consistent visual language
- Professional graphics hierarchy
- Clear data visualization
Every element was optimized for on-screen clarity and immediate viewer comprehension during live broadcasts.
Social Toolkit
Digital Campaigns
Comprehensive social media assets were created to extend reach beyond live broadcasts.
- Campaign graphics and posts
- Stories and reels templates
- Race day promotional materials
- Consistent brand messaging
The toolkit maintained visual consistency across all digital platforms and social channels.
Impact
The broadcast graphics and social systems provided professional, consistent visual presentation across multiple motorsport championships.
The unified visual language strengthened brand recognition and elevated the production quality of broadcasting and digital communication.
Closing
Designing for FIA Motorsport meant creating visual systems that could perform under pressure, deliver clear information in real-time, and maintain professional authority across diverse racing series and global audiences.
Project Facts
Project FAQ
What was the challenge of this project?
Designing broadcast graphics systems that work under live broadcast pressure, delivering clear information and professional visuals across multiple motorsport championships while maintaining consistency and real-time performance requirements.
What was Neverblank's role?
We designed the complete broadcast graphics system including on-air overlays, dynamic templates, and comprehensive social media toolkit. The work extended from live broadcast graphics to digital campaign assets and social platform adaptation.
Why is this project relevant for similar brands?
This case demonstrates how to create professional broadcast systems for live sports and motorsport events. The methodology applies to any sports organization, broadcaster, or sanctioning body requiring cohesive visual systems for live competition and digital communication.
Interested in a similar visual system or creative direction?
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