SRO
Designing broadcast and social systems for international GT racing.
I created comprehensive visual systems for SRO, including broadcast television overlays, live timing graphics, and coordinated social media content.
The project focused on real-time data visualization, professional broadcast aesthetics, and social media engagement across global racing audiences.
Context
SRO manages prestigious GT racing championships broadcast internationally. Professional, clear broadcast graphics are critical for live race presentation.
The challenge was creating flexible systems for overlay graphics, live timing data visualization, and social media content across multiple racing series and digital platforms.
My Role
I worked as Social & Broadcast Designer, creating visual systems across all presentation channels:
- Broadcast overlay graphics
- Live timing visualization
- Television graphic templates
- Social media content system
- Digital campaign assets
- Multi-format social graphics
Both broadcast and social design were handled directly by me.
Broadcast System
Live Overlays
The broadcast system was designed for real-time presentation of GT racing data and information during live television broadcasts.
- Overlay template designs
- Live timing graphics
- Driver and team information displays
- Race statistics visualization
Every graphic was optimized for television transmission and viewer comprehension during high-speed racing action.
Social Content
Digital Engagement
Social media toolkit was developed to extend race content and engagement across digital platforms.
- Post and story templates
- Highlight graphics
- Race result designs
- Driver feature graphics
The social system maintained visual consistency with broadcast graphics while optimizing for digital platform specifications.
Impact
The integrated broadcast and social systems provided professional presentation across television and digital platforms, enhancing viewer engagement.
Visual coherence between broadcast and social channels strengthened SRO's brand presence and audience connection across all racing content.
Closing
Designing for SRO meant creating visual systems that could deliver real-time information clearly, maintain professional broadcast standards, and engage audiences across television and social platforms.
Project Facts
Project FAQ
What was the challenge of this project?
Designing broadcast graphics and social systems for GT racing championships required delivering clear, real-time information under live broadcast pressure while maintaining professional standards and creating engaging social content across platforms.
What was Neverblank's role?
We designed broadcast graphics including live timing overlays, on-air graphics system, and comprehensive social media toolkit. The work extended from broadcast television to digital social platforms, maintaining visual consistency across channels.
Why is this project relevant for similar brands?
This case demonstrates how to create professional broadcast and social systems for motorsport and racing championships. The methodology applies to any motorsport sanctioning body, racing series, or sports broadcaster requiring integrated graphics across broadcast television and digital social platforms.
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