MediaWorld
Gaming & Brand Activations
Shaping the visual identity of MediaWorld Gaming at scale.
Since 2022, we have been responsible for the creative direction and visual identity of MediaWorld's gaming initiatives, operating across physical events, retail activations, broadcast, radio and digital communication.
From large-scale exhibitions to ongoing branded formats, the work defines how MediaWorld Gaming is presented, experienced and recognized.
Context
MediaWorld has progressively expanded its presence within gaming culture, esports and entertainment, operating across retail, live events and media platforms.
As direct client and main stakeholder, MediaWorld required a unified visual system capable of scaling across different formats, audiences and environments while maintaining strong brand recognition.
Our Role
We act as creative lead and visual reference for MediaWorld Gaming, overseeing the visual ecosystem across all touchpoints.
- Visual identity and gaming brand definition
- Large-scale event design and brand activations
- Retail and in-store gaming communication
- Broadcast, radio and live show visuals
- Digital and social communication
- Coordination with production teams and suppliers
- Strategic visual support across parallel and co-branded projects
While working with large operational teams, creative ownership and direction remain centralized.
Visual System
Defining recognition
The visual system defines MediaWorld Gaming as a recognizable and scalable brand, capable of adapting to multiple contexts without losing coherence.
The system is designed to scale from retail to large public events, operate across digital, broadcast and physical spaces, and remain flexible while preserving brand consistency.
Events, Retail & Activations
Scaling across environments
MediaWorld Gaming takes shape through a wide range of physical and media-driven activations, including major gaming exhibitions and fairs, retail-driven gaming experiences, live formats and broadcasted content, and co-branded and parallel initiatives.
Each activation is designed to reinforce MediaWorld's presence within gaming culture while remaining commercially effective.
Impact
Over multiple years, the project has established a consistent and recognizable visual identity for MediaWorld Gaming, supporting high-budget activations and large-scale public events.
The work demonstrates long-term creative ownership, operational reliability and the ability to manage complex brand ecosystems.
Closing
Working with MediaWorld means designing at scale, aligning creativity with commercial objectives and delivering visual systems capable of operating across retail, media and live environments.
Project Facts
Project FAQ
What was the challenge of this project?
Building a comprehensive gaming brand for a major retailer required creating a visual identity capable of operating across retail environments, large-scale live events, broadcast media, radio, and digital platforms, while balancing entertainment authenticity with commercial objectives.
What was Neverblank's role?
We provided creative direction and visual design, developing MediaWorld Gaming's complete brand ecosystem including identity guidelines, event designs, broadcast graphics, digital assets, social content, and retail-specific materials across multiple years of operation.
Why is this project relevant for similar brands?
This case demonstrates how retail and consumer brands can build authentic gaming presence through strategic creative direction. The methodology applies to any retail organization, consumer brand, or entertainment company seeking to establish credible presence within gaming culture across physical and digital environments.
Interested in a similar visual system or creative direction?
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